The Great Batik Fraud: Beware of False Heritage When It Enters the Market!
Image by Dewan Budaya
Source: New Straits Times
The threat to Malaysia's rich batik legacy comes from imitated more than a lack of appreciation. According to a recent report, fake batik is increasing in local marketplaces, particularly from overseas vendors who pass off mass-produced patterns as "authentic Malaysian batik."
This is a smack in the face to local craftspeople and a violation of intellectual property, in addition to being a cultural insult. The New Straits Times claims that these knockoff goods, which are frequently imported from China and Indonesia, are sold as authentic Malaysian batik, misleading customers and diminishing the value of genuine craftsmanship.
In contrast to batik that is hand-drawn or block-printed, which requires traditional artistry and skills, many of these products are digitally printed fabrics that have nothing to do with Malaysia's cultural heritage. Despite undercutting legitimate makers, they are used at government and corporate functions, sold at local bazaars, and even marketed online.
The worst part is that there is now no particular rule in Malaysia to prevent the usage of the term "batik," even though there are obvious ethical and legal concerns. While genuine artists fight for recognition and fair pricing, opportunists are able to take advantage of the brand due to this legal ambiguity.
This situation is screaming for change. For local artists to maintain their cultural and financial worth, they require robust copyright enforcement and legal protection. Batik artists deserve to see counterfeiters held responsible, same as media companies target unlawful streaming.
My comment :
There is cultural piracy, and in the case of batik, it is occurring right in front of our eyes. If you are in business, especially in the tourism or fashion industries, avoid contributing to the issue. Recognize the source of your materials and make use of vetted local vendors as this could help contribute and encourage the original inventors. In addition to being the moral thing to do, it could spare you legal trouble when Malaysia eventually takes copyright enforcement seriously in this field.
-Afiqah Nazurah-
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